With more than 30 years of experience in marketing and event management, Betty is a seasoned B2B marketing executive who has led initiatives for major global brands including Amadeus, Elizabeth Arden, and Ask Jeeves. She later founded her own marketing and corporate events firm, OMG Marketing, where she continues to drive strategic growth and brand impact for her clients.

Betty oversees more than 50 marketing initiatives annually, nearly half of which focus on high-profile corporate events for major media clients, including Warner Bros. Discovery and TelevisUnivision. Her expertise spans the development and management of domestic and international VIP customer events, road shows, trade shows and exhibits, virtual events, sales meetings, and large-scale conferences. In addition to events, she has spearheaded comprehensive branding and marketing campaigns, including product launches, in-agency initiatives, advertising, direct mail, digital marketing (emails and e-newsletters), sales and collateral development, website creation, and brand identity materials.

Betty holds a Master of Science in Mass Communications and a Bachelor of Science in Psychology from Florida International University. A native of Caracas, Venezuela, she has spent most of her life living and working in Miami, Florida, and is fully bilingual in English and Spanish.